William Everett Rozelle

Ellen’s grandfather, our company’s namesake, was a loved and admired entrepreneur who lived a life of exemplary professional excellence, family dedication and community involvement. As a teenager in St. Louis, Ellen helped manage the shoe store he owned—and learned firsthand the value of business relationships built on trust and mutual respect.

William’s belief that no one should be denied opportunities because of their race, gender or social standing influenced our founding and remains fundamental to our values, our vision and our work.